Why doesn't medicine always work?!
All of us, one time or another, have had some kind of illness that we've needed treatment or help for. Remember when you had that nasty cold and that tiring fever? Maybe your doctor told you to take some Advil to calm the fever down. Or what about the time when your knee hurt like crazy, and you simply needed some ice to soothe the inflammation?
It's great when prescribed treatments work, isn't it? But what about when they ARE NOT effective? What happens then? We get frustrated, angry, and feel helpless. We don't understand how or why the treatment isn't working. What happens now? Well, usually the doctor will tell you to try something different. Maybe the Advil didn't work for the fever. Maybe a cold cloth will do. Maybe the ice didn't help your knee - maybe some Tylenol will work. Maybe none of this work, and you'll need to try something different yet again.
patient-centered care is all about.